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How to prompt AI agents so you actually get what you need

calendar_today August 25, 2026 person Morgane Willer domain dotdigital

Research from Dotdigital’s Secret lives of marketers report found that prompt writing is one of the biggest reasons AI slows marketers down. 40% point to learning how to use the tools, and 38% to writing or iterating on prompts. The good news is that prompting is a skill you can pick up fast.

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