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Black Friday stats: everything you need to know in 2026

calendar_today August 24, 2026 person Natasha Lillibury domain dotdigital

Black Friday, the annual sales phenomenon we know and love – and perhaps the busiest time of year for marketers and ecommerce brands. Make your Black Friday strategy planning easier with this roundup of the key data and learnings from last year’s sales event. Get the lowdown on the consumer spending patterns from last year’s…

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