Peer-to-Peer Fundraising Trends: What the Top Campaigns Are Doing Right

A new report shows that 40% of first-time donors to nonprofits came through peer-to-peer campaigns between 2022 and 2025. Peer-to-peer fundraising is a powerful way to attract new donors, grow cause awareness, and increase engagement and donations. In this article, I’ll walk you through the top peer-to-peer fundraising trends shaping the success of top campaigns.