The Digg Lesson: Why Moderation Infrastructure Matters

Digg - the original “homepage of the internet” - was a social news aggregator founded in the early 2000s. Their value proposition was crowdsourced editorial and curatorial judgement, with users submitting links and up-or-down voting content from others. It quickly became a major success, attracting millions of members - until a polarising redesign in 2010 triggered a mass exodus to Reddit, which ultimately proved to be the platform’s downfall. It was sold off in parts a couple of years later.