Google has confirmed, on August 26, that it is rolling out google.com/goto redirects on organic search result links. We are also seeing them in SERP features as well. A result link that used to point at the landing page URL now points at google.com/goto?url=[hash] within the SERP, which then pass…
An update from DemandSphere on Google's goto redirects
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August 27, 2026
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