Reshaping Seasonality

Retailers Are Rewriting the Summer Beef Playbook Key Insights For the week ending May 3, 2026, chuck rolls were priced at $483.70/cwt , up 27.7% from the comparable early-May week in 2025. Over that same period, the price of strips were down 2.6% year over year and heavy boneless ribeyes were down 10.9% . This divergence points to a meaningful shift in retail feature strategy: value-oriented chuck items are gaining promotional momentum while traditional summer middle meats are lagging.