| By Dacast Editorial Team | Reviewed by Jon Whitehead, COO at Dacast | Updated October 2026 OTT trends in 2026 start from a simple fact: OTT streaming isn’t just “the future of TV” anymore, it’s where audiences already are. In July 2026, streaming reached a record 49.0% of U.S. TV viewing, according to Nielsen’s report, […] The post OTT Trends in 2026: What Broadcasters Should Plan For appeared first on Dacast . |
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