Don’t Go for the Kill, Go for the Budget

If you’ve watched deals die over “budget concerns,” you’ve seen the flaw in project-based selling: asking for all the money at once is the fastest way to hear no. The bigger the proposal, the harder the close, not because clients don’t see the value, but because you’re asking them to make a financial decision that’s easier to defer than approve. You build an $85,000 proposal, the […] The post Don’t Go for the Kill, Go for the Budget appeared first on Cynomi .