For years, B2B SaaS companies treated integrations as a feature request problem. A customer wanted Salesforce. Another wanted HubSpot. The response was usually the same: add it to the roadmap, build it when engineering has time, then maintain it forever. This "integration tax" has historically consumed up to 30-40% of engineering resources, creating significant roadmap drag for product teams. That model is breaking down. Today, customers expect more than a growing list of static integrations. They expect your product to work across their entire ecosystem. According to Gartner, integration is about linking application functionality and data. But the market is moving toward governed interoperability: the ability for systems to not just connect, but to exchange and make use of information…