About Redefine vivek.more@cum… Tue, 09/29/2026 - 04:38 Redefine, launched in 2017, is Cummins India’s annual B-school case study competition held across our partnered institutes. The event is designed to engage B-school students with a challenging business problem and invite them to ‘Redefine’ the solution. It offers students a glimpse into the kind of projects and challenges faced by organizations across functions and industries.