Back-to-school shopping trends: How AI is reshaping the season for brands

Back-to-school shopping has always been one of retail’s biggest moments, but the way shoppers prepare for it is changing. Back-to-school shopping no longer follows a predictable path. A single purchase might begin with an AI recommendation, continue with product reviews on social media, move to price comparisons across retailers, and end days later on a […] The post Back-to-school shopping trends: How AI is reshaping the season for brands appeared first on Criteo .