Cross-channel advertising and full-funnel marketing

For years, marketers have been told to “meet customers where they are.” It’s good advice. The problem is that customers aren’t in one place anymore. They scroll Instagram over breakfast, compare products on review sites during lunch, watch YouTube after work, and finally make a purchase while browsing the web on their laptop later that […] The post Cross-channel advertising and full-funnel marketing appeared first on Criteo .