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Nearly two-thirds of all consumers rate shipping protection as valuable. So, why aren’t they converting?

calendar_today October 6, 2026 person Jenn Casem domain cover-genius

Nearly two-thirds of consumers say shipping protection is valuable, but only 30% of high-value shoppers buy it at checkout. Here’s how to close that gap. The post Nearly two-thirds of all consumers rate shipping protection as valuable.

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