Testing Mind Map Series: How to Think Like a CRO Pro, Part 95 with Craig Kistler

Craig Kistler, who leads experimentation at Signet Jewelers, is the latest expert to open up their playbook for our Testing Mind Map series. These interviews look past the tidy version of experimentation and into the day-to-day: how evidence fares against conviction, which test wins survive contact with production, and where judgment sits now that AI