We Audited How 14 A/B Testing Tools Use AI. Here’s What We Found

We audited 14 A/B testing tools and tagged 59 AI features by capability. 71% of these tools lead with “AI” on their website. When you look at what the AI does, 58% of features are chat wrappers over existing actions, 37% deliver genuinely new capability through domain-specific models, and 5% are fully agentic. Our sources are the official vendor sites and documentation, retrieved June 2026. “AI-powered” on an A/B testing tool’s homepage is starting to mean what “smart” meant on a TV in 2014. It