Social Listening as Your Brand’s Secret Performance Tool

The half-life of online culture is shrinking, and marketing teams stuck on quarterly calendars are struggling to keep up. Case in point: A random audio clip on TikTok goes from niche ditty to global meme in two days flat. The brand that shows up two weeks later with the snippet in the soundtrack of a… The post Social Listening as Your Brand’s Secret Performance Tool appeared first on Contently .