From AI experimentation to AI advantage

Marketing teams are being asked to do more than ever: create for more channels, move faster, prove ROI, and protect the consistency and distinctiveness of their brand – all with the same or fewer resources.,AI can help, but not if it’s treated only as a faster way to produce more content. The next phase of AI in marketing will belong to teams that use it to improve judgment, strengthen operations, and understand how their brands are represented in AI-driven discovery.,For the past year, much of the marketing conversation around AI has centered on productivity. How much faster can we write?