How to Build a Sequencing Motion That Works for Outbound, Inbound, and Your Book of Business

Most SDR teams run one sequencing playbook for outbound, inbound, and book-of-business. But each motion demands different timing, channels, and multi-threading.This piece breaks down the seven-question engagement decision loop and shows how to build signal-driven, multi-channel sequences that turn your top rep’s instincts into your whole team’s default motion.