How data products are quietly powering the modern supply chain

Discover how Portbase turned a simple data catalog into a strategic digital twin of Dutch ports, creating clarity for their teams. You’ll learn how Portbase’s data platform acts as a digital mirror, representing the entire flow of goods, ships, and trucks across ports, turning raw data into a real-time digital twin that keeps the economy running. We break down the critical roles of data standards, responsible ownership and transparency, showing how internal language and shared semantics enable agility amid constant change. Eelke Schuurbiers of Portbase shares behind-the-scenes insights into their innovative use of data products, the importance of data quality, and how working with Clever Republic helped accelerate their path to business value. Plus, get an exclusive look at the playful yet visionary use of gamification to drive adoption. With AI emerging as both a challenge and an opportunity, we explore how Portbase incorporates trustworthy policies, experimentation, and governance to stay ahead of the curve. This episode reveals that successful data management isn’t just about tools—it’s about culture, language, and continuous evolution.