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Models are commodities, context is proprietary: Why context engineering is the new business standard

calendar_today April 1, 2026 person domain collibra

The shift from model centrality to contextual determinism

The “model wars” are characterized by a persistent miscalculation: we treat the LLM as the destination when, architecturally, it is shifting toward a utility. It is becoming the “CPU” of the enterprise stack.

The real innovation is not in the engine, but in the engineering of the information supplied to it, the systematic architecture of how context is retrieved, filtered and ultimately fed to the model.

The anatomy of the reasoning…

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