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Burt’s Bees new Rescue Lip Butter drives standout momentum

calendar_today July 1, 2026 person Nicole Tan domain clorox

By Jenny Shroff & Paul Escajadillo, Burt’s Bees Customer Sales Planning Team Consumers told this story first. On TikTok, cherry had become shorthand for something elevated, nostalgic and shareable, growing 53% year-over-year before most brands had noticed. Our Burt’s Bees team noticed.

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