By Rachel Kastigar, Dean Ferracane, and Lauren Taymor Pine-Sol is launching four social-inspired, on-trend scents exclusively on TikTok Shop to test a faster, more social-first approach to product development and relevance with younger consumers. Why it matters Social media is a learning lab. Not just for marketing and content, but for actual product innovation. This […]
Discovery
Learnings
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Guidance
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Toolbox
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