TL;DR Summary Ecommerce teams pay two to three times their expected budget because platform subscriptions, AI resolution fees, and integration costs are billed as separate layers. HubSpot reduced its per-resolution rate from $1.00 to $0.50 on April 14, 2026, making it one of the most competitive outcome-based options for CRM-native brands. Gorgias double-bills by charging both an AI resolution fee and a helpdesk ticket fee for the same conversation, resulting in effective costs of $1.26–$1.40 per interaction.