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What is Customer Lifetime Value (CLV)? 14 Strategies to Improve It + Calculator

calendar_today September 24, 2026 person Subharun Mukherjee domain clevertap

Customer lifetime value (CLV) is the total revenue a business can expect to generate from a customer throughout their entire relationship with the company. The post What is Customer Lifetime Value (CLV)? 14 Strategies to Improve It + Calculator first appeared on CleverTap .

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