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What is RFM Analysis? Calculating RFM Score for Customer Segmentation

calendar_today June 18, 2026 person Pushpa Makhija domain clevertap

RFM analysis segments customers on recency, frequency, and monetary value can indicate customer engagement, retention, and customer lifetime value. The post What is RFM Analysis? Calculating RFM Score for Customer Segmentation first appeared on CleverTap .

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