What Marketing Teams Actually Spend on SaaS: Real Data From 1,402 Marketing Tools | Cledara

Marketing technology now accounts for 23.8% of total marketing budgets, with the average organization maintaining 80+ tools but actively using only 4-5. This research examines actual SaaS spending by marketing teams, revealing that mid-market companies spend $750,000-$2,500,000 annually on martech. Discover where the budget goes by category, which tools command premium pricing, and how to identify consolidation opportunities.