The Sequencer Comes Fourth

A list built from your site’s visitors can hold a public library’s youth services lead, an economist and a film producer, and your sequencer, the tool that sends outreach on a schedule, will message all three. HeyReach, which makes one of these tools, says in its guide to outbound (cold outreach) that the deciding belongs before the sequencer: who qualifies, who’s already been asked, who matters most, which sender writes, how fast, and whether it’s working. That’s where I work, starting from what a buyer just did on your site.