Your Buyer's AI Does the Research. Be Ready When a Person Comes to Verify It.

AI is already part of vendor research for many B2B buyers. In Gartner’s survey, 45 percent used GenAI during a recent purchase, and 69 percent preferred a sales rep to validate AI-generated insights. Be ready for that return visit: know which company came back, what they looked at, and whether you responded while the evaluation was still open.