The Context Layer Is Not the Decision

Data about who a company is (industry, size, who works there) is turning into a utility: one source, many taps, and cheaper every year. This week the vendor with the biggest graph of it (100 million companies) piped that graph into the inbox, chat and CRM tools people already use, bought a company that strings agents together, and shipped agents of its own. That is good news, and it is not the decision.