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How Brands and Retailers Can Score with Global Soccer Fever

calendar_today May 26, 2026 person Lynn Petrak domain circana

As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.

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