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Foodservice spend forecast to grow 3% across U.S. and Europe as evolving consumer behaviours reshape formats, occasions and value propositions

calendar_today April 20, 2026 person Circana domain circana

Looking ahead, the next major wave of this Liquid Revolution will be the arrival of modern sodas in Europe. These are refreshing beverages with functional benefits, such as magnesium or zinc content, or claims linked to energy, focus and wellbeing, that align closely with evolving health and lifestyle motivations…

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