Your Customer’s Journey Isn’t Linear. Why Should Your Advertising Be?

The Digital Consumer: Always Moving, Always Connected Gone are the days of predictable consumer journeys. Today’s customers quickly transition between devices and platforms, browsing products on mobile, researching on desktop, watching content on connected TV (CTV), and making in-app purchases. According to a Google/Ipsos study, 90% of consumers move between multiple screens before completing a […] The post Your Customer’s Journey Isn’t Linear.