A Behind-the-Scenes Look at Bringing 'Pay Progress Forward' to Life

Chime created an experiment testing human generosity by offering five individuals financial counseling with educator Tiffany Aliche, then giving them a choice to accept double their needed amount or keep what they needed and give the rest away. All five chose to pay it forward, unlocking $1 million distributed among ten beneficiaries. The activation demonstrated Chime’s brand values around community and helping people unlock financial progress.