Every year on June 27, the world marks the United Nations International Day for Micro, Small and Medium-sized Enterprises (MSME Day). This year’s theme — “The Future Generation of MSMEs: An AI-Driven Future” — could not be more timely, because what I’m seeing on the ground is a story very different from the one we usually tell ourselves about how technology spreads. We tell ourselves a tidy story about how technology spreads.