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From Signup to Value: How AI Is Changing Activation in SaaS

calendar_today April 7, 2026 person Lisa Heiss domain chartmogul

Users are trying a new product and getting to value faster than ever. That first “oh, this actually works” feeling, which used to take days of setup and onboarding, is now happening in the first session, sometimes in the first few minutes. AI is doing for activation what mobile did for distribution: compressing the time …

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