Granola’s notes app knows something most tools ignore: there are better and worse moments to ask a user to try a feature. This banner doesn’t appear in a welcome flow or on a settings page. It fires at the end of a recurring meeting, the moment the AI notes finish processing, when the user is already in the context of that meeting series and more likely than ever to care about organizing it. The prompt itself is a single button, taking advantage of everything Granola already knows about the event to eliminate any setup friction. Feature adoption rarely fails because the feature is bad; it fails because the ask comes at the wrong time.