Most research recruitment experiences read like they survived a legal review: they explain the study, estimate the time commitment, mention the incentive, and apologize for the interruption. Chili Piper’s version is a single sentence and two buttons. The headline repositions the user as a co-creator of the product rather than a research subject, which changes the emotional register of the ask. The exit button says “No, thanks” instead of “Not now,” a small copy decision that closes the loop cleanly without implying a follow-up. Together, these choices make a low-lift ask feel even lighter.