Actionable Insights

Today we’re launching Actionable Insights — a new report generation feature that identifies companies about to buy, switch, or expand their technology stack by analysing real-time changes in what they’re running. Instead of relying on static firmographics or old “installed tech” snapshots, Actionable Insights focuses on signals of movement : new tools appearing, platforms fading, rapid vendor testing, infrastructure upgrades, and more. The result is a predictive intent report that helps you find accounts that are actively evaluating vendors and ready to spend.