Inside Hershey’s Halloween Marketing Makeover

Inside Hershey’s Halloween Marketing Makeover News Item Logo ankit.kumar Thu, 10/22/2026 - 17:10 Language English, British News Item Title Inside Hershey’s Halloween Marketing Makeover News Item Author Name Forbes News Item Published Date Wed, 10/21/2026 - 12:00 News Item Summary Hershey is reinventing Halloween marketing by extending seasonal campaigns beyond October through nostalgia, influencer partnerships, social media engagement, and limited-edition products. With a 20% increase in its marketing budget, the company aims to build emotional connections and encourage earlier purchases. The