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Google AI Overviews vs ChatGPT: Half of ChatGPT's Holiday Citations Point to Pages Marketing Does Not Own

calendar_today October 16, 2026 person saranya.suresh domain brightedge

Google AI Overviews vs ChatGPT: Half of ChatGPT’s Holiday Citations Point to Pages Marketing Does Not Own This edition compares two AI surfaces, Google AI Overviews and ChatGPT, on holiday shopping prompts. We pulled the top 50 cited rows per retailer on each engine, across four major US retailers. Both engines were filtered to the same holiday terms.

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