BrightEdge Data: ChatGPT Referral Traffic More Than Doubles in 2026, Reaching Record 95.1% Share of AI Traffic

BrightEdge Data: ChatGPT Referral Traffic More Than Doubles in 2026, Reaching Record 95.1% Share of AI Traffic ankit.kumar Thu, 09/24/2026 - 10:40 BrightEdge Data: ChatGPT Referral Traffic More Than Doubles in 2026, Reaching Record 95.1% Share of AI Traffic ChatGPT now accounts for roughly 22 times the combined AI referral share of Gemini, Claude and Perplexity. SAN MATEO, Calif.—September 24, 2026 —New data from BrightEdge shows ChatGPT is widening its lead as the dominant source of AI referral traffic to brands. Referral traffic from ChatGPT increased 101% from January to August this year, w