The Grow with Braze Melbourne 2026 event brought together 270+ Australian marketing leaders to explore how brands leverage data and AI for customer engagement. Key findings revealed that while 98% of ANZ marketers believe AI improves customer understanding, only 34% activate this intelligence in real-time, creating a significant competitive gap. The conference featured case studies from leading brands including the NBL, Canva, and Origin Energy demonstrating how successful orchestration requires combining strong data foundations with rapid, personalized activation across multiple channels.
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