Booking.com Travel Happiness Index: APAC travellers remain resilient, intentional and joy-led amid uncertainty

Inaugural research across 10 APAC markets shows travel remains a powerful source of joy, reset and connection - even as travellers adapt to uncertainty 84% of APAC travellers say travel helps them reset mentally and emotionally 9 in 10 would rather adapt their travel plans than cancel when disruptions occur Travellers are becoming more intentional, prioritising local experiences (73%) and better-value choices when planning trips Booking.com has unveiled the Travel Happiness Index, a new research report exploring the emotional, financial and social drivers of travel among APAC travellers amid r