The Destination Dupes: Replacing Summer’s Most Over-Touristed Hotspots

As summer holiday plans take shape, travelers are increasingly rethinking where to go, with ‘destination dupes’ emerging as a way to discover lesser-known places that capture the spirit of popular hotspots. With 29%* of travelers interested in alternative destinations that offer a similar experience to well-known locations, the trend reflects a growing appetite for trips that feel just as memorable, but that are less crowded, help travelers cut costs and travel for more authentic experiences. This shift also aligns with travelers’ sustainability goals, as 44%** of those looking to explore less