Travel Powered by Booking.com Supported €691 Billion in Economic Activity Across Europe in 2025

Research commissioned by Booking.com in partnership with Oxford Economics highlights the scale of tourism’s contributions to jobs and economic growth across the continent – and the role of Booking.com in connecting travel and tourism businesses of all sizes to global demand Paris and Amsterdam, June 18, 2026 – Booking.com and Oxford Economics today unveiled new research showing how travel demand facilitated by Booking.com is supporting jobs, businesses and economic growth across Europe (EU-27, plus the UK and Switzerland). In 2025 alone, this supported €691 billion in economic activity across the region. The report launched in Paris at VivaTech 2026 where Booking.com CEO Glenn Fogel discussed how technology and innovation can help strengthen competitiveness and unlock new economic opportunities for the success of European businesses and communities.