2026 European Accommodation Barometer: Challenges, Concerns & Diverging Outlooks Despite Ongoing Optimism

Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe. Drawing on insights from 1,240 executives and managers across 24 markets from the European accommodation sector, this year’s report affirmed the resilience and stability maintained by an industry that has faced many headwinds in recent years. But amid the overall positivity, key concerns highlighted priority areas for continued development particularly in addressing divisions between large and small businesses.