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Travel Icons: Unique Landmarks Worth Discovering

calendar_today May 28, 2026 person domain bookingcom

As travelers plan their next trips, cultural attractions remain a key part of the journey, with 29%* of people already planning on exploring a new landmark or sight on their travels this year. However, rather than just simply ticking off the world’s most iconic landmarks, many are looking beyond the obvious to discover lesser-known sights. 43%** of travelers say they plan to avoid overcrowded tourist destinations, and find an alternative to these hotspots.

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