Today, Booking.com has unveiled a range of new AI-driven innovations bringing customers a faster, more seamless car rental experience - just in time for the peak travel and road trip season. Rental cars will soon hit the open road en masse, with 1 in 4 (26%) planning to take a road trip, drawn to the spontaneity and flexibility (79%), and better cost (39%). But the journey does not always run smoothly: confusing terms and conditions, unclear pick-up requirements and unwanted surprises have made car rentals a common source of friction for travelers.