Easter falls on Sunday, 5 April this year, and beyond its religious significance is a time where many countries around the world mark public holidays and seasonal celebrations, acting as a time that brings communities together in diverse and meaningful ways. As 35%* of travelers now plan trips around cultural events unique to a destination, cultural experiences are increasingly shaping global travel choices. Beyond just ticking a new destination off the list, immersing in long-standing traditions, particularly those rooted in religious significance, offer a powerful way to truly experience a place.