How to Defend Event ROI to a CFO or CRO

Defending event ROI to a CFO or CRO means presenting event performance in the same financial terms finance leaders use to evaluate any other investment: pipeline influence, deal velocity, and cost efficiency, rather than attendance and satisfaction scores alone. Key takeaways You know the event worked. Registrations were strong, the room was engaged, and three […] The post How to Defend Event ROI to a CFO or CRO appeared first on Bizzabo .